This document refers to personal data, which is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.

The General Data Protection Regulation (GDPR) seeks to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain.

Active Lives Care Ltd is pleased to provide the following Privacy Notice:

Personal Data

Active Lives Care Ltd uses the information collected from you to provide quotations, make telephone contact and to email you marketing information that Active Lives Care Ltd believes may be of interest to you and your business. In you making initial contact, you consent to Active Lives Care Ltd maintaining a marketing dialogue with you until you either opt-out (which you can do at any stage) or we decide to desist in promoting our services. Active Lives Care Ltd also acts on behalf of its clients in the capacity of data processor. When working exclusively as a data processor, Active Lives Care Ltd will be acting on the instruction of its client and will work hard to ensure that the client is fully GDPR-compliant.

Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to personally-identifying information like Internet Protocol (IP) addresses. Active Lives Care Ltd may from time to time use such information to identify its visitors. Active Lives Care Ltd may also collect statistics about the behaviour of visitors to its website.

The Active Lives Care Ltd website uses cookies, which is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Active Lives Care Ltd website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Active Lives Care Ltd’s website.

Any information Active Lives Care Ltd holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtained about you from public sources and our own suppliers, such as credit referencing agencies.

Active Lives Care Ltd will only collect the information needed so that it can provide you with marketing and consulting services – this agency does not sell or broker your data, although coincidentally there may be times when your information could be contained in data that Active Lives Care Ltd has purchased from a third-party list broker, on behalf of a client.

Legal basis for processing any personal data

To meet Active Lives Care Ltd’s contractual obligations to clients and to also respond to marketing enquiries.

Legitimate interests pursued by Active Lives Care Ltd and/or its clients

To promote the marketing and consulting services offered by Active Lives Care Ltd and/or to market the services and/or products offered by Active Lives Care Ltd’s existing clients.


Through agreeing to this privacy notice, you are consenting to Active Lives Care Ltd processing your personal data for the purposes outlined. You can withdraw consent at any time by emailing or writing to us – see last section for full contact details.


Active Lives Care Ltd may on occasions pass your Personal Information to third parties exclusively to process work on its behalf. Active Lives Care Ltd requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR. Active Lives Care Ltd do not broker or pass on information gained from your engagement with the agency without your consent. However, Active Lives Care Ltd may disclose your Personal Information to meet legal obligations, regulations or valid governmental request. The agency may also enforce its Terms and Conditions – including investigating potential violations of its Terms and Conditions – to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of Active Lives Care Ltd, its clients and/or the wider community.

Retention Policy

Active Lives Care Ltd will process personal data throughout the duration of any contract and will continue to store only the personal data needed for five years after the contract has expired to meet any legal obligations. After five years, any personal data not needed will be deleted.

Data storage

Data is held in the United Kingdom using multiple servers. Active Lives Care Ltd does not store personal data outside the EEA.

Your rights as a data subject

At any point whilst Active Lives Care Ltd is in possession of or processing your personal data, all data subjects have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances, you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply, you have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing, such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that Active Lives Care Ltd refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge. Active Lives Care Ltd at your request can confirm what information it holds about you and how it is processed.

You can request the following information:

  • Identity and the contact details of the person or organisation (Active Lives Care Ltd) that has determined how and why to process your data.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  •  If the processing is based on the legitimate interests of Active Lives Care Ltd or a third party such as one of its clients, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored for.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority (Data Protection Regulator).
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

To access what personal data is held, identification will be required

Active Lives Care Ltd will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If Active Lives Care Ltd is dissatisfied with the quality, further information may be sought before personal data can be released.

All requests should be made to by phoning 01865 415185 or writing to us at the address further below.


If you wish to make a complaint about how your personal data is being processed by Active Lives Care Ltd or its partners, you have the right to complain to Active Lives Care Ltd.’s Managing Director. If you do not get a response within 30 days, you can complain to the Data Protection Regulator.

Contact details for the Chief Executive Officer are: Active Lives Care Ltd, attention of the Chief Executive Andrew Winstanley


Cumnor Hill House
Breeches End
Cumnor Hill
Oxford OX2 9FW

Telephone 01865 415185 or email